
As the land based gambling industry has become part of the mainstream leisure sector this has been reflected in the development of a far broadening of its customer base.
We believe that a similar phenomenon will happen in the interactive space as the more innovative operators explore the synergies between the softer end of gambling and games.
As regulation permits and business models are developed H2 see a convergence between gaming and gambling especially amongst the 18 to 30 year old age group of consumers some often referred to as Generation Y.
Computer gaming is one of the leading industries worldwide. In recent years the definition of a 'gamer' has been blurred. The demographic has expanded massively with the 7th generation of machines, and has seen a new focus with the 'casual' market.
H2 Games are developing on the methodology and technology utilised by H2 Gambling Capital to develop a detailed assessment of the value and player volume of MMORPG's. In addition to this, we look forward to looking into the convergence between gaming and gambling. We believe that an increasing amount of revenues will be generated from money being exchanged within and on videogames. Certain MMORGP's already have an economy where money is exchanged for goods in the virtual world.
Ultimately H2 Games will offer a full portfolio of consulting and market intelligence services. We hope to publish our first industry report during late 2010/early 2011. In the meantime please do not hesitate to contact us if you have any questions or would like to be kept informed of developments.